Located on Morioka's shopping street, Ishii Sports is a ski specialist shop with knowledgable staff and a wide range of ski gear and outdoor equipment.
The North Face section in Fesan Mall at the train station carries a small range of Winter apparel.
In Motomiya there is a the Super Sports Xebio mega sports mall with a large of ski & snowboaridng gear. Just nearby in the AEON mall is the Morioka outpost for Murasaki Sports a boardriders store.
Narrows is an independent ski and snowboard shop a short drive from the station. They have a good selection of international and local brands. For pow surfers, the shop has a range of Moss Snowsticks. Check this place for local Japanese apparel and accessories.
In Winter, Hub Rideshop has a range of snowboard gear for sale. Check out their indoor skate ramp. They also have a pop up section at the shop in Iwate Kogen ski resort.
For backcountry skiers & boarders, Lodge Clubman is a base for local guiding services. They also carry a range of skiing and backcountry gear and offer tuning services.
Along the highway to Shizukuishi, Swallow rental station has basic ski and snowboard gear and apparel for hire. Suitable for beginners if you would like to save some yen.
In Geto Kogen, Shop Jaja is a retailer of boutique powder boards and skis. You can also rent powder snowboards and skis from The Powder Terrace if you would like to test some out in Geto powder.