Burton AK457
AK457 is designer Hiroshi Fujiwara's collab with Burton featuring a line of premium Japanese outerwear and threads with with signature cool minimal aesthetics . Sold exclusively through the Burton Flagship store in Tokyo.
Moss Snowstick
Moss SnowStick is the world's oldest snowsurfing maker. Founder Shinzo Tanuma started shaping Moss snowboards in 1971 to emulate the feel of surfing the mountains and the company continues to make progressive boards for riding deep Japanese powder.
Gentemstick
Taro Tamai - the founder of Gentemstick is one of the names behind the SnowSurfing movement. Being both a surfer and snowboarder and riding the deep powder of Hokkaido mountains, Tamai and his crew revived the "feeling" of snowboarding. Drawing huge lines, blending with the mountain.
Gentemstick boards are handmade, designed for carving and riding deep powder.
Field Earth
Born in the Taisetsuzan mountains of central Hokkaido, Field Earth's vision was to enrich the humans connection wih nature. The company's 4D design re-imagines flex and how the different forces would apply to riding powder.
Vector Glide
Founded by free skier Masayuki Akiba, the Nagano based company first made a name for itself with the flagship model - Cordova. They have expanded to make snowboards now and all their products are developed and tested in local conditions, ensuring you get the best ride.
Blank
Blank outerwear is a new brand from the Vector Glide family. Their first collection the M51 has distinctive monochromatic, military jacket styling and is packed with ski touring features like venting zips, hinged hood and well placed pockets.
Gray Snowboards
Known for their high performance free carving boards and buttery guratori trick models, the founders of Gray were inspired by surfing and skateboarding.
Rice28 Snowboards
Rice28 is a homegrown brand that continues to manufacture their snowboards locally. One of the first Japanese companies to make freestyle boards, they have loyal following amongst shredders.
Snow Peak
Snow Peak are a Japanese outdoor lifestyle brand specialising in camping equipment. They combine innovation and minimalism to create products which are highly functional and look just damn sexy.
Oyuki
Oyuki (Huge Snow) is the brainchild of Matt Hampton of Rhythm snowsports shops. The brand makes gloves & headwear designed and tested in Niseko's infamous chilling conditions. Their balaclavas and gloves offer next level warmth -essential gear for a trip to the North island.
GoldWin
One of Japan's most respected outdoor apparel brands, Goldwin has been making gear for outdoor enthusiasts since 1951. Their products have a reputation for high quality using the latest technical innovations.
