Japan Specific Snow Brands

Japan Specific Snow Brands

Gear for deep powder riding in Japan.
Download Snow Explorers app
A collection of the most progressive Japanese Snow brands. From gear to tackle deep Japanese powder to fashion for the streets of Tokyo.

Burton AK457

AK457 is designer Hiroshi Fujiwara's collab with Burton featuring a line of premium Japanese outerwear and threads with with signature cool minimal aesthetics . Sold exclusively through the Burton Flagship store in Tokyo.

Burton Japan

Moss Snowstick

Moss SnowStick is the world's oldest snowsurfing maker. Founder Shinzo Tanuma started shaping Moss snowboards in 1971 to emulate the feel of surfing the mountains and the company continues to make progressive boards for riding deep Japanese powder.



Taro Tamai - the founder of Gentemstick is one of the names behind the SnowSurfing movement. Being both a surfer and snowboarder and riding the deep powder of Hokkaido mountains, Tamai and his crew revived the "feeling" of snowboarding. Drawing huge lines, blending with the mountain.

Gentemstick boards are handmade, designed for carving and riding deep powder.


Field Earth

Born in the Taisetsuzan mountains of central Hokkaido, Field Earth's vision was to enrich the humans connection wih nature. The company's 4D design re-imagines flex and how the different forces would apply to riding powder.

Field Earth

Vector Glide

Founded by free skier Masayuki Akiba, the Nagano based company first made a name for itself with the flagship model - Cordova. They have expanded to make snowboards now and all their products are developed and tested in local conditions, ensuring you get the best ride.



Blank Outerwear

Blank outerwear is a new brand from the Vector Glide family. Their first collection the M51 has distinctive monochromatic, military jacket styling and is packed with ski touring features like venting zips, hinged hood and well placed pockets.


Gray Snowboards

Known for their high performance free carving boards and buttery guratori trick models, the founders of Gray were inspired by surfing and skateboarding.

Rice28 Snowboards

Rice28 is a homegrown brand that continues to manufacture their snowboards locally. One of the first Japanese companies to make freestyle boards, they have loyal following amongst shredders.


Snow Peak

Snow Peak are a Japanese outdoor lifestyle brand specialising in camping equipment. They combine innovation and minimalism to create products which are highly functional and look just damn sexy.



Oyuki (Huge Snow) is the brainchild of Matt Hampton of Rhythm snowsports shops. The brand makes gloves & headwear designed and tested in Niseko's infamous chilling conditions. Their balaclavas and gloves offer next level warmth -essential gear for a trip to the North island.



One of Japan's most respected outdoor apparel brands, Goldwin has been making gear for outdoor enthusiasts since 1951. Their products have a reputation for high quality using the latest technical innovations.

Goldwin Ski



Related Stories

February 28 24
Gear for deep powder riding in Japan.
April 9 24
Bring your snorkel to these mountains which are known to dump hard.
March 6 24
Discover the best places to buy ski and snowboard gear in Sapporo, Hokkaido. Find everything you need for your winter missions.
March 19 24
Part 1 of a solo journey through Hokkaido where I ski Hakodate Nanae, check out the Asaichi morning markets & eat a dancing seafood bowl.
March 25 24
A list of ski & snowboard shops where you can update your gear for your snow trip.
February 28 24
A guide for those just starting out on the Japanese slopes. Intermediates can skip ahead.
February 28 24
A guide to this Hokkaido specialty, how to eat it and locations of the best soup curry restaurants on the ski fields and in the cities of Hokkaido.
February 28 24
Tips & advice for skiers & boarders heading to Japan.
August 28 23
2020 / 2021 season Burton Hokkaido road trip part 2
August 28 23
Japanese Brews for your Snow Trip
February 28 24
For Families With Little Skiers & Boarders.
August 28 23
Snowsurfing's past and present through the eyes of Shinzo Tanuma - creator of MOSS Snowstick.
August 28 23
S20 / S21 Riders from Vector Glide in Hokkaido
August 28 23
Find out about Taro Tamai and his creation Gentemstick.
October 5 23
2020 / 2021 season Burton Hokkaido road trip part 1
February 26 24
Some of the best places to try Hokkaido's local specialty ramen!
August 28 23
The Supernatural is unique to Rusutsu.
August 28 23
Watch the Konishi Family shred Seki together.