Burton AK457
AK457 is a collab with Burton featuring a line of premium Japanese outerwear and threads with signature cool minimal aesthetics sold exclusively through the Burton Flagship store in Tokyo. The range is designed by Hiroshi Fujiwara together with professional snowboarder Masanori Takeuchi. The Japan Guide series is specifically made for backcountry powder missions with an emphasis on functionality, lightness, flexibility and durability.
Moss Snowstick
Moss SnowStick is the world's oldest snowsurfing maker. Founder Shinzo Tanuma started shaping Moss snowboards in 1971 to emulate the feel of surfing the mountains and the company continues to make progressive boards for riding deep Japanese powder.
Gentemstick
Taro Tamai - the founder of Gentemstick is one of the names behind the SnowSurfing movement. Being both a surfer and snowboarder and riding the deep powder of Hokkaido mountains, Tamai and his crew revived the "feeling" of snowboarding. Drawing huge lines, blending with the mountain.
Gentemstick boards are handmade, designed for carving and riding deep powder.
Field Earth
Born in the Taisetsuzan mountains of central Hokkaido, Field Earth's vision was to enrich the humans connection wih nature. The company's 4D design re-imagines flex and how the different forces would apply to riding powder.
Vector Glide
Founded by free skier Masayuki Akiba, the Nagano based company first made a name for itself with the flagship model - Cordova. They have expanded to make snowboards now and all their products are developed and tested in local conditions, ensuring you get the best ride.
Blank
Blank outerwear is a new brand from the Vector Glide family. Their first collection the M51 has distinctive monochromatic, military jacket styling and is packed with ski touring features like venting zips, hinged hood and well placed pockets.
MOSIRITA
MOSIRITA are boutique custom snowboard shapers. Each board is hand crafted in Hokkaido with the signature Japanese attention to detail. Made with wood from Hokkaido each board is a unique work of art.
TJ Brand
Gray Snowboards
Known for their high performance free carving boards and buttery guratori trick models, the founders of Gray were inspired by surfing and skateboarding.
Prana Punks
One of the first brands to make snowboards out of wood from Shinshu cypress trees. Naoyuki Watanabe chose the Kiso Hinoki cypress for their unique flexibility and ability to spring back into shape. Their boards are highly regarded in the domestic market.
Green Lab
Green Lab Snowboards are a Nagano based team that produce hand crafted wood core boards made using the natural resources from the surrounding forests. Their philosophy is to ensure the highest material and quality using sustainable production.
Lade Clothing
Lade was created when founder Yoshifumi Aida needed a beanie to wear in the mountains which was functional. After many iterations and testing, the Lade beanie with signature straps was introduced and widely loved by skiers and boarders. They make to order custom handcrafted beanies and also have a line of collabs with brands like Permanent Union and Green Lab.
Permanent Union
Permanent Union is a Japanese outerwear and apparel brand by the Fullmarks store. Their gear is designed to be functional and look good on and off the mountain.
Rice28 Snowboards
Rice28 is a homegrown brand that continues to manufacture their snowboards locally. One of the first Japanese companies to make freestyle boards, they have loyal following amongst shredders.
Snow Peak
Snow Peak are a Japanese outdoor lifestyle brand specialising in camping equipment. They combine innovation and minimalism to create products which are highly functional and look just damn sexy.
Oyuki
Oyuki (Huge Snow) is the brainchild of Matt Hampton of Rhythm snowsports shops. The brand makes gloves & headwear designed and tested in Niseko's infamous chilling conditions. Their balaclavas and gloves offer next level warmth -essential gear for a trip to the North island.
GoldWin
One of Japan's most respected outdoor apparel brands, Goldwin has been making gear for outdoor enthusiasts since 1951. Their products have a reputation for high quality using the latest technical innovations.
