At the back of the museum, you can find charts of the all-time and monthly top sellers and list of recommended sake.
I do enjoy my sake and the museum makes it try Niigata's best offerings. There are 100 types of sake on offer, but they only allow you to buy coins for 3-4 cups a time to keep the crowd moving. Worth visiting several times.
Ishin's recommended curry pork tsukemen was very good. Be prepared to wait as there is always a line.
Nakazato ski resort is directly attached to the Echigo Nakazato train station on the JR Joetsu line. You could take the train from Echigo Yuzawa, but the times are infrequent.
Apart from being a tuning shop, there is a bar at the back which must be the hangout for local horse racing punters. Patrons placing bets as they sip on whiskeys.
When you are in a rush, pick up your liquid wax and wax cleaners from the Anytime Wax vending machine at Xraeb. Each product is rated for temperature suitability, glide performance, durability and ease of use.
Xraeb's performance turning centre looks pretty serious. You can get your ski boots professionally fitted here by one of the expert staff.
Whole section devoted to powder skis from Armada, Line, Vector Glide, Salomon, Atomic, Kastle and Fischer.
Great range of powder snowboards at Xraeb from international and Japanese brands like Jones, Burton, Vector Glide, Salomon HPS.
Shop Naspa has a whole section dedicated to Kasumi Echigo Yuzawa. the local Onsen Musume. These are characters promoting onsens to the younger generation.
There is a Moment Skis pop up store on Ekimae dori near the Echigo Yuzawa station
The view from the junior suite. Definitely the biggest room I have stayed in, in Japan. Shame they don't let you fit a family in here as there is more than enough space.
The shop has a small section of helmets, goggles, gloves, socks and face masks.
The beer, wine and sake fridge at Shop Naspa. Reasonale selection and prices.
Ishiuchi is the end of the line for the Blue and Orange shuttle buses which take you to local resorts around Yuzawa.
The shrimp curry which is a favourite of the President of the Iwate Kogen Ski Association. Though tasty I reckon it needs a couple more shrimp to make it a meal.